Why your small business needs more than just headshots

Are you waffling between getting basic commercial headshots or a full brand photography session? If so, this post is for you!

A corporate headshot is a formal photo typically featuring a person's head and shoulders, with a direct gaze at the camera. These shots are usually taken in a studio or outdoors, with a simple background and minimal props or movement. Professional headshots are beneficial for various purposes, including website team pages, company directories, LinkedIn profiles, email signatures, and photo business cards.

While corporate headshots are a valuable asset, most small businesses need more than posed head-and-shoulders shots to tell their story.

In today's marketing landscape, visuals are key. That's why more and more brands are investing in a range of custom images. Is brand photography pricier than just getting headshots? Absolutely. But the payoff is huge! Having a variety of storytelling photos gives you a unique edge that simple headshots can't match.

1. Your website visitors need to see more than your face.

Your headshot is essential for your website, but modern web design demands more than just one image. That's where brand photography comes in.

Your website likely requires impactful full-width banner images and pages dedicated to your products or services. While stock photos are an option, nothing beats authentic images of you and your team in action. Brand photography ensures you have the perfect visuals for every page.

Using branded images throughout your site adds personality, showcases your process, and builds trust with visitors. By creating connections through both words and images, you'll encourage people to take action, whether it's booking a call or making a purchase.

2.You want to create a consistent brand image

With a selection of branded images at your disposal, you can maintain a consistent visual identity across all your professional materials and digital platforms, which is crucial for projecting professionalism. Consistency helps your business become more memorable and recognizable to people as they repeatedly encounter your distinct style of imagery.

Social media platforms offer ample opportunities to leverage commercial photography. While you may not be active on every platform, having a variety of visuals beyond just a headshot for your profile image can enhance engagement. Brand photography allows you to showcase your offerings, values, and work process, contributing to a more engaging social media presence.

3. Brand photography can help people envision themselves as customers

Headshots are valuable for putting a face to your brand, but they only scratch the surface of telling your story. Having a collection of images showcasing your team in action, your product being made, or your service in progress is essential for building trust with your audience.

While a headshot humanizes your brand, visual narratives of your process and team at work provide a deeper understanding and connection with your audience.

If you’re ready to tell your brand’s story through dynamic, vibrant images, I can help. Learn more about my approach to commercial photography, and then book a call so we can get to work!